As we dive further into a new year, it’s time to think about the marketing trends that will dominate this year and how you can use them to increase the reach of your brand. Visual marketing is increasingly where it’s at in a world where we are surrounded almost 24/7 by phone screens, tablet screens, computer screens, and TVs giving us a constant stream of information. Keep visual marketing at the forefront of your plan with these video marketing trends.
- Branded Video Content – If you don’t have it already, now is the time to catch up on establishing your YouTube channel and compiling your collection of branded videos that talk about your services and products. You may be surprised at how many loyal followers you gain on your video channel. The more relevant and useful your content can be, the better response you will get. The trend right now is to combine your high quality video content online with online ads, either through search engine marketing on Google and Bing or on social networks like Facebook, Pinterest, and LinkedIn.
- Home Page and Product or Service Page Videos – More and more, consumers want to hear your story. They aren’t just buying your product; they are investing in a relationship with your brand. Placing videos on your home page and product and service pages allows them to engage more intimately with your brand from the comfort of their mobile screen. An added benefit is that traffic gets a visual representation of what you do and who you are. Put a little thought into how you want to be presented to your target market and create a video they would love. When they see that first on your page, you’ve already sold them.
- Email Marketing Videos – Email marketing is seeing a resurgence this year. Although it seemed to be on the way out because of other mediums, such as social media, email marketing remains a great way to reach your devoted customer base and nurture new relationships. Videos are the latest trend to hit email marketing. They serve the same function in your emails as they do on your website – encourage customer interaction with your brand.
Remember for all video content to keep your message short, interesting, and to the point. The average audience will not watch a video beyond three or four minutes and one to two minutes really hits the sweet spot for audience engagement.