Mobile marketing is one of the newest technologies used in advertising, but its popularity has grown over the past few years. Small businesses in particular can experience a significant growth in sales after using this top notch marketing tool. SMS marketing has been proven a very effective tool to communicate with your customers through the benefit of discounts and consumer in store incentive programs.
Growing consumer interest in mobile marketing and customer loyalty programs has created a significant and largely untapped opportunity for small business’ to connect with customers on their mobile devices.
There are two major parts in every mobile campaign. The first one is to create your opt-in list by promoting it by any possible mean. The second step is to send relevant and interesting text offers to the list you created. The promotion is the part where you have to let your imagination run wild and come up with innovative ways of integrating your marketing materials with customer incentive and loyalty programs.
A great advantage of text marketing is that it allows the business owner to communicate one on one with his customer. A small business will not have to compete with stronger businesses on the mobile channel. You can send your text offers to the subscribers every month or even weekly. The chances are very low for a customer to sign up for more than one SMS program within the same niche. For instance, if you own a coffee shop, people who are subscribed to you will most likely not be in the lists of your competitors.
Mobile marketing stands out from the rest of advertising in the fact that it can overcome the two most significant hurdles in classic advertising methods. “Low perceived value” and “Limited effective reach”. It accomplishes this through the “Concept of choice” and “Consistent with expectation messaging”.
All customers who subscribe to a mobile marketing campaign do so by choice and by action. The consumer makes the choice to text your particular keyword to your 5-digit number and gets an automatic response with a thank-you message as well as the option to opt out. The reply message should contain a redeem offer or consumer incentive that provides instant value for the consumer.
The second annual HipCricket Mobile Marketing Survey 2009 shows “That while 37 percent of consumers would be interested in participating in a mobile customer loyalty program from a business they trust, 83 percent say their favorite brand has yet to market to them via their most personal device, their mobile phone.”
Mobile marketing campaigns are becoming significantly more influential and effective, according to the HipCricket survey, “HipCricket found that of those consumers who have received mobile marketing offers, 47 percent have brand recall and 94 percent of those remember the specific call to action.”
Statistics say that text messages sent to people’s mobile phones are read within 10 to 15 minutes and the average redemption rate is 20%, regardless of the business type, which is higher than many other marketing methods such as mail, radio, newspaper or social media marketing.
When used correctly Mobile Marketing can be a powerful way to connect and communicate with your customer. To learn more about Mobile marketing and its uses see http://mobileformarketing.com