Branding your business is absolutely essential if what you are looking for is massive success. If you are looking to get to the top of your industry, or trying to take your business to the top, you need to be branded.
The key is to look at where your consumer base is, and then focus on one area of the consumer base, that's it. For example, being a Real Estate Agent I found that the best way to grow one's business was to either have a basic database of people to market to, or some mega successful agents tend to focus on one area of the city, often putting their ads On area bus-stop seats, sign advertisements, community newsletters, etc.
As your business grows, and you continue to focus your time, money and energy into that one small 'farm' area, you will notice that naturally, the consumers who are in that area will naturally choose to use your product or service because its what They see or in some form or another have been exposed to it.
Another example would be to look at how the Health Food industry focuses on the ever growing obese population. Shoe companies focus on athletes. Find where your target market is, and go make it yours. Consistent focus on your farm area in your target market over time will make you a millionaire, you just got to be willing to get out there and put the work in. It will not be easy, but its not hard either. If you can see, if you can feel it, it will become.