Beer Jobs – How to Become a Coors Light Sales Rep

Beer Jobs are some of the best jobs you can ever have. When someone ask you what you do for a living, are you excited to tell them. I know I was!

Working for Coors Brewing Company was one of the best jobs I could have ever dreamed of having. Selling a great beer and going to parties that most people could never get into was unbelievable. There were so many times that I could not believe I was getting paid to do what I was doing. I would go to concerts and get backstage passes and could you believe that I even got paid to be there.

Becoming a Beer Sales Representative

Becoming a Coors Light Rep or any major brewery rep is not the easiest job to obtain. It is actually very difficult. There are less than 300 Beer Sales Representatives that work for Coors Brewing Company. Most beer jobs are the same. Breweries do not hire a lot of people to sell their beers because they use beer distributors to sell their beer to retailers. Retailers then sell the beer to consumers.

Brewery Beer Reps market and develop the brand with beer distributors and major retailers. As a brewery beer rep, your main job is getting a distributor to focus on your beer.

You will ride with distributor beer reps and show them how to properly sale and market your beer. You will also go to local bars and retail accounts and build relationships with the entire staff.

Beer Job Skills For Sales Reps

1. You must be able to sell. Your are selling your beer based on consultative skills and ability to build relationships. Selling beer is a relationship business because you are selling to the same retailers day in and day out. If they like you and trust you, then they will buy from you.

2. You have to have a passion for the business and the products you are selling. You do not need to be a huge beer drinker, but you do need to be able to communicate the great qualities of your beer. Don’t just sell beer because of the benefits and pay check.

3. You must be competitive and love to win. As a beer rep, you are constantly fighting for shelf and market space. You are fighting for tap handles in local bars. You are fighting to keep your brands signage up in your accounts. You are constantly fighting to make sure your beer is the first choice beer consumers make when the decide to purchase a beer.

Source by Paul Gage

Leave a Reply