If there is one tool that you can not be without it is the auto responder. This tool makes your life so much easier and the funny thing is many people still do not use them to build their lists. There are many misconceptions about what an auto responder is and why you need one. Let us take a closer look at the auto responder and why you need one to help automate your business and free more of your time up.
An auto responder basically is a salesperson for you that help deliver your message and build your list. There are many misconceptions about these tools so let us start with that. First many people can tell you they can do without them, but that is just not true. Without one you will have to answer each inquiry by yourself and that takes so much time, you would have little time for anything else. Another big misconception is auto responders are hard to operate. That may have been true many years ago, but the newer versions are very easy to operate and work with.
Let us now look at how an auto responder can help make your life easier. This sales tools is automated and when someone signs up for a free gift from your a sales page or list building splash page it will deliver a message for you. It could be a free product that you offer or just a thank you note. This tool does it no matter what time of the day or night it is. This is important for a couple of reasons. First, it means you do not even have to be up to send someone free information as the auto responder will do it for you. It can also follow up with these prospects as well selling them on why they need to buy your product. It is the perfect salesperson as it works 24 hours a day seven days a week. You just can not beat that.
Autoresponders can be the lifeblood of your list building and should work hand in hand with what your offering. Once you have everything set up it will run on autopilot for you. This means surrounding changing your messages you do not have to touch it at all. In fact, you can go on vacation and your business can still run. As long as you have your auto responder set up properly, you can work on other projects as well. This is why if you have no auto responders and are trying to build a list by hand you will be at it forever. Getting this tool will make building that list so much easier and will save you time and in the long run make you even more money.