To get more new customers into your business, you have to have a solid marketing plan. It does not matter who good you are in your business. Without a good marketing strategy, you'll be left stranded on the side of the road looking for a ride. So having a marketing plan is utterly important.
What are some of the techniques that you should have when developing a marketing plan? Well I'm glad you asked. In this article, we will take a look at some of the ways that you can market your business, that does not take up a lot of time and effort from your day. Let's take a look at the first marketing strategy.
1) Business card promotion
Did you know that $ 10 will get you 500 dollars from VistaPrint? It's true, and if you're planning on distributing your business card to a lot of people, I think this is a good deal. Your business card can say a lot of things about you that you can not say about yourself. And this is especially true when it comes down to including an offer on your card.
You basically will want to use both sides of the card to market your business. If you can include a company logo on it also, then do it. This is something like uploading a video to YouTube. There's no "clicking" to go to your website. Someone has to manually enter your web address into their search bar – and they will have to do the same thing when giving you a call or visiting your website for more details.
Now I mentioned that you should use both sides of the card to maximizeize its effectiveness. On one side you want to include your business contact information and hopefully a free offer, and on the back you will want to include testimonials as a way to demonstrate your creditibility. Here's another technique that you should consider using in your business.
2) Selling information products
Information products are products that are instructional in nature. An information product is simply a book, ebook, DVD, CD, newsletter, or any type of product that is focused towards selling you information about something. This is the easiest way to include a stream of new income in your business.
There are a lot of offline business owners who are embracing information products to make EVEN MORE money than they do in their core, brick and mortar business. For example, there's this carpet cleaner who makes 7-figures a year just off the use of information marketing. So it's something that you should definitely look at.
Both of these techniques for making more money in your business will help you to have the business success that you dream of. Information products are easy to create, and can sell for hundreds (or even thousands) of dollars. So if you're not embrocing this opportunity, now is a great chance to do so.
Keep these tips in mind when you go about marketing your products and services. Hopefully you'll be able to have as much success as possible when it comes to marketing and advertising your business.
Good luck with using these techniques to make more money in your business today.